Hi. I am a

multimedia designer
based in Coimbra

01.

About Me

Design, for me, is about curiosity. I love exploring ideas, asking questions, and turning complexity into experiences that feel natural and intuitive. Whether I'm building a brand, designing an interface, or shaping a digital product, my goal is always the same: create something people genuinely enjoy using.

I’m constantly learning, experimenting, and refining my craft. Every new challenge is an opportunity to grow, discover new perspectives, and become a better designer than I was yesterday.

02.

Highlited projects

IneoStart Rebranding

Brand Identity

AIBILI Annual Report

Graphic Design

Custom Video Control Bar

UI & Product Design

03.

My Creative Expertise

Over the years, I’ve had the opportunity to work across different areas of design, from building visual identities to shaping digital products. I enjoy moving between strategy, creativity, and execution, always with the same goal: creating thoughtful experiences that people remember and enjoy using.

1. Brand Identity

Creating visual identities that tell a story, build recognition, and help brands communicate with clarity and confidence across every touchpoint.

2. UI & Product Design

Designing intuitive interfaces, user flows, and digital products that balance business goals with seamless user experiences.

3. UX Thinking

Turning ideas into meaningful user experiences through research, wireframes, documentation, and a strong focus on usability and clarity.

4. Web Design

Designing responsive websites that combine aesthetics with performance, creating engaging digital experiences that feel simple and effortless.

5. Graphic Design

From editorial layouts and marketing campaigns to print materials and digital assets, creating visuals that communicate with purpose.

6. Motion & Video

Producing promotional videos, motion graphics, photography, and multimedia content that bring stories, brands, and products to life.

7. AI-Powered Workflows

Using AI tools to accelerate research, documentation, creative exploration, image generation, and everyday design workflows without replacing creativity.

8. Creative Direction

Leading projects from concept to delivery by connecting strategy, design, and storytelling into cohesive experiences that achieve real business goals.

Let’s work together

The best projects often start with a simple conversation. If you have an idea you’d like to bring to life, need a fresh perspective, or are looking for someone who’s always eager to learn and create, let’s talk. I’d love to hear your story and see what we can build together.

fardilha.luis@gmail.com