Inside my

design journey

HELLO!

I’ve always believed that the best designers are the ones who never stop learning. My journey began with graphic design, but curiosity has led me through branding, digital experiences, UI/UX, and Product Design. Along the way, I’ve learned that good design isn’t about following trends, it’s about understanding people, solving problems, and creating experiences that feel effortless. This portfolio is a reflection of that journey and the work I’m proud to share.

Download Resume

01

My Journey So Far

1. Graphic Designer, ApplianceARTS

2018 – 2019

My professional journey began in graphic design, where I built a strong foundation in branding, print design, and visual communication. It was during this time that I discovered how thoughtful design can shape the way people connect with a brand.

2. Multimedia Designer, Instituto Pedro Nunes

2019 – 2024
  • Designed and delivered multichannel visual communication across digital and print, including branding, websites, social media, campaigns, publications and event materials.
  • Created video, photography, motion graphics and livestream productions for institutional, promotional and event communication, from concept and production to final delivery.
  • Developed rebranding projects and visual identities for startups and innovation-driven projects, translating complex technical and scientific concepts into clear and engaging visual communication.
  • Collaborated with a diverse portfolio of startups, research projects and institutions, including ANI, EBN and ESA, adapting visual communication to different audiences, sectors and communication objectives.
  • Designed and developed WordPress websites from scratch, combining visual design, content structure and responsive web principles.
  • Supported the communication of innovation, technology and entrepreneurship projects, working closely with internal teams and external stakeholders to turn complex information into accessible visual content.
  • Managed multiple projects simultaneously, balancing creative quality, deadlines and stakeholder requirements in a fast-paced communication environment.

3. Multimedia / Brand & Product Designer, BRNDTS

2024 – 2026
  • Led the complete visual rebrand of BRNDTS, defining the new visual identity, logo, design language and brand assets across digital and marketing touchpoints.
  • Designed and developed the company’s new website, from information architecture and UX to responsive UI design across multiple breakpoints.
  • Created product-focused visual and video content to communicate complex technology and product features to different audiences.
  • Transitioned into UI/UX and Product Design, designing new product features and interfaces in Figma and translating user and business requirements into intuitive digital experiences.
  • Established and documented UX processes and design decisions in Confluence, helping create a more structured approach to product design and collaboration.
  • Worked in a fast-paced startup environment, balancing multiple priorities, stakeholder feedback and tight deadlines while maintaining visual consistency and quality.
  • Combined branding, graphic design, motion, video, UX and product design to create a consistent visual ecosystem across the company’s brand and digital product.
  • Expanded my role from brand and visual design into UI/UX and Product Design, contributing to the development of new product features and digital experiences in Figma.

4. Freelance Multimedia & Graphic Designer

2015 – Present
  • Delivered multidisciplinary design and audiovisual projects across branding, digital, print, video, photography, motion graphics and UI/UX.
  • Collaborated with technology and innovation companies including ABsmartly, Beyond Blood Diagnostics and Adaptive HVM, developing visual identities, marketing materials and digital content.
  • Worked with clients across Portugal, Ireland, the United Kingdom and the Netherlands, adapting creative solutions to different markets, industries and audiences.
  • Managed projects independently from brief to final delivery, balancing client expectations, deadlines, creative direction and production requirements.
  • Created websites, social media content, presentations, campaigns and other digital and print assets, maintaining consistency across different brand touchpoints.

02

Skills & Tools

I’m always exploring new tools and technologies that help me design better and work smarter. From Adobe Creative Cloud and Figma to AI-powered workflows, I believe the best tools are the ones that let creativity and problem-solving take the lead.

  • UI & Product Design
  • UX Research
  • Wireframing & Prototyping
  • Design Systems
  • User Flows
  • Responsive Web Design
  • Brand Identity
  • Graphic Design
  • Motion Graphics
  • Video Editing
  • Photography
  • AI-Assisted Design
  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
  • Confluence
  • Jira
  • WordPress
  • ChatGPT
  • Claude

03

Languages

I believe that good communication starts with understanding people, cultures, and different ways of thinking. Being comfortable across multiple languages helps me connect with people, collaborate internationally, and bring a broader perspective to every project I work on.

  • Portuguese – Native
  • English – C1
  • Spanish – A2
  • French – A1

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

fardilha.luis@gmail.com